(EN) English
5.4 /6 Excellent 28 Reviews

In Parma by Food Roots

Fitzrovia Italian £££ +100

About In Parma by Food Roots

Fitzrovia’s In Parma makes sure you’re getting nothing but the finest in authentic Italian food. The restaurant on Charlotte Place is dedicated to great dining the sophisticated way – olive oils directly imported from Italy, a wonderful selection of wines as well as a unique and cosy atmosphere. In Parma partake in the Italian Food Roots Project and dining here will tell you just how much of a difference that makes. Try some of that Pezzata Rossa, meat from red cows aged at least 30 months and you’ll see why In Parma has wowed critics and diners alike.

Opening Hours

  • Monday 11:00 - 15:00, 18:00 - 23:00
  • Tuesday 11:00 - 15:00, 18:00 - 23:00
  • Wednesday 11:00 - 15:00, 18:00 - 23:00
  • Thursday 11:00 - 23:00
  • Friday 11:00 - 23:00
  • Saturday 13:00 - 23:00
  • Sunday 12:30 - 22:30
In Parma by Food Roots, 10 Charlotte Place, W1T 1SH London

Further Information

The city of Parma and its surroundings have long been favourites among the many fans of authentic Italian cuisine. This area is of course famous for its Parma Ham and Parmesan cheese, and not only do In Parma in foodie hotspot Fitzrovia focus on these products – among a number of other amazing Italian delicacies – but also partake in the Italian Food Roots project. This ensures you’re being served nothing but the finest and most authentic foods from Italy.

In Parma on Charlotte Place truly are one of those rarest of rare places where you can get Pezzata Rossa, meat from red cows aged at least 30 months. Or go for silky Culatello from Zibello – and make sure to take a long look at the wine selection: there are so many interesting and very carefully chosen wines to go with your food that the restaurant will be happy to help you make an informed selection. Also, Fitzrovia’s In Parma offer a wide range of authentic products from Italy to take home with you.


28 Reviews

5.4 /6 Excellent 28 Reviews
Noise: quiet
Service: friendly
Food: heavenly
Atmosphere: entertaining
Waiting Time: short
Quality/Price: cheap
15 6
10 5
2 4
0 3
1 2
0 1
1 review so far 6
30.11.2016 20:50

Food was absolutely delicious, the atmosphere was very friendly and place itself lovely. We had such a lovely time and we will go back again, definitely! If you want to eat proper and original italian food this is the right place to be.

2 reviews so far 6
14.01.2016 20:25

Great food, great service. Love the charcuterie platters, and the sparkling wine combination. Quality of produce on point. A regular fan and will definitely come back again!

1 review so far 6
16.12.2015 17:58

Lovely place for amazing Italian place. Just a little noisy, but overall really nice. The started (meat and cheese platters) are great, and the mains (polentas) are simple but really tasty.

1 review so far 6
13.12.2015 20:24

Gorgeous little Italian. Cosy and welcoming in the centre of London. The food was absolutely fantastic. Definitely have the sparkling red wine, they take a picture of you and pop it online! Loved everything about it. :)

1 review so far 6
19.05.2015 07:20

This was our second visit. On our first, last summer, we had charcuterie and cheese platters, which were excellent. On this last occasion we had hot specials which were intensely flavoured and very enjoyable. On both occasions we had excellent wine. The ambience is relaxed and the service friendly and helpful. We strongly recommend this place.

1 review so far 5
20.02.2015 09:03

Excellent service, cold meats and cheeses. I was a little disappointed in the the tagliatelle bolognese, though - I mean, it was good but not out of the ordinary. If I worked or lived around the corner from In Parma, I would go there weekly; living as I do on SW London, I'm not sure it justifies the journey. Conclusion: a great little 'local'?

1 review so far 2
08.02.2015 19:26

I was asked to confirm the reservation and I was informed about the two hr table policy. I confirmed two of us would be there at 6 and we had no problems about the restricted dining time as we had to leave around 7 anyway to attend a show. As we arrived, the first thing ghe waitress asked us was if we were going to leave the table before 7 and this didn't make us feel welcome at all! So much so that I said: that's welcoming! And the waitress laughed. We were charged £5 service charge for the waitress to bring a tray of cold cute meats!! The food was very good, we ordered the £40 sharing platter but overpriced!

1 review so far 6
11.09.2015 09:34

Nice cosy restaurant, excellent food and wine. The meat and cheese platters are so delicious, we also had focaccia bread which was equally good. All the food and drinks are hand selected and the team have chosen very well

1 review so far 4
17.02.2015 07:10

Excellent food, nice atmospherics and good selection to choose from on the menu. The service on the other hand was extraordinarily slow. A recent trend is for waiters and waitresses to attempt to compensate this for being charming and playing ignorant (as in this case), I would still far rather an ill tempered waiter and efficient service!

1 review so far 6
18.02.2015 08:39

Amazing restaurant! Went there for Valentine's Day and the food arrived very fast and was delicious. Reasonably priced too. Would definitely recommend have a bottle of Lambrusco wine if like us you haven't tried it before!

1 review so far 6
11.05.2015 10:03

Very good. Delicious food and a nice ambience. The restaurant showcases DOP products from Parma - the boards of meat and cheese are very well composed. It also serves great pasta, polenta and salads.

1 review so far 6
28.04.2015 08:03

inParma is an authentic, rustic but classy Italian restaurant. the quality of the food and drinks is outstanding. it keeps getting better every time I come back. I can't suggest it highly enough.

1 review so far 4
30.05.2015 14:05

Had a nice meal, the cheese boards were lovely and the wine was splendid. I am deducting 2 points. My main course was a little saltier than I would like it and I really dislike when restaurants add on a service charge by default.

1 review so far 6
28.09.2015 09:04

Delicious food and good service. Reservations not required for lunch, but can get busy. The lasagna is absolutely incredibly, although you can't go wrong with anything on the menu.

1 review so far 6
22.01.2015 07:28

Great restaurant in Fitzrovia, just off Charlotte Street. The desserts and pastas were especially good, and the prices were very affordable for the high quality of good.

1 review so far 6
13.09.2015 12:09

Great food and severed with such passion and enthusiasm from the owner Christian and his delightful colleagues ....a great restaurant ...I will certainly go back soon

1 review so far 5
18.08.2015 13:02

Excellent salami, prosciutto and cheese. The pasta dishes were also excellent all clearly home made. The Lambrusco is the perfect combination with this style of food. Well worth a visit.

1 review so far 6
01.06.2015 09:42

Perfect light lunch! Deal for two is fantastic. Great location, yummy authentic food. Would definitely recommend this restaurant for genuine Italian food. Two thumbs up!

2 reviews so far 5
19.01.2016 09:44

simple yet delicious menu traditionally from Parma. Professional and friendly service. make sure to book on time as the restaurant is small. I can highly recommend this place to anyone.

1 review so far 5
14.02.2016 19:32

A wonderful venue, excellent food, well worth a visit. The staff friendly, very helpful and took very good care of us. Very highly recommended, we will be going again.

1 review so far 5
15.01.2016 17:41

The food is excellent, the sharing platters make for a good traditional Italian dining experience. The ambience in the restaurant is lively and the staff are very accommodating.

1 review so far 5
09.07.2015 10:40

Servizio veloce e personale gentilissimo, prezzi nella media della zona, polenta ottima, locale semplice ed accogliente, lista vini essenziale, tiramisù buono, il prosciutto buono, da ritornare sicuramente

1 review so far 5
14.01.2015 10:47

A fantastic place. Highly recommended. Very good service and food. Will visit again. Also geographically well positioned. Price a bit high so not the maximum note.

1 review so far 5
15.12.2016 16:15

Simple small place with good food, friendly service. Pasta dishes mainly and cold meats / cheese, good wines, all very good and fresh imported from Parma.

1 review so far 5
04.08.2016 07:13

Great little place for a light Italian lunch and a good chat over a bottle of Lambrusco, served in traditional white porcelain cups. Good coffee too.

1 review so far 5
01.04.2015 12:10

the best italian food we never had outside Italy, so amazing, thank you! I'd improve the space, but who cares when the food is good?

1 review so far 6
13.02.2015 09:52

Amazing food and service Good atmosphere Will definitely come here again :)

2 reviews so far 6
22.07.2015 09:26

Delicious, fresh, homemade food. Can't go wrong. Everything is good.