Vegetarianism is a true blue British phenomenon. The first to consistently abstain from meat eating in the UK were the early 19th-century congregation led, with healthy irony, by Reverend William Cowherd. The London Vegetarian Society formed in the late 19th-century and continues today, advocating the vegetarian diet in London and the UK. Nowadays, it is easy to find the best vegetarian restaurants London has to offer, with vegetarian restaurants in London scattered all across the city. Just follow your nose to find London vegetarian restaurants serving up delicious dishes that are more than just peas and mash – the presence of international vegetarian cuisines in London is strong.