Fusing the rusticated charm of Maine’s fresh-from-the-briny lobster shacks with a good helping of Brooklyn hip and the buzz of Fitzrovia’s booming foodie scene, Fraq’s Lobster shack is a unique proposition in London. A passion project run by a third-generation Fraquelli family restaurateur, Fraq’s keeps things simple at its Goodge Street premises, with a restrained menu of delicious, quick seafood snacks, a couple of sweets, and a solid drinks list. The star of the show is, of course, the mighty Maine lobster.
Fraq’s diminutive, 34-cover premises along Fitzrovia’s Goodge Street are perfectly in proportion to this London seafood boutique’s modus operandi. Whether you snag a seat or simply come in to take away, the vibe inside is reminiscent of the New England wharves of yore when the boats were coming in – frenetic, not a little joyous, and certainly shot through with substantial hunger pangs. Fraq’s famous seafood delights include the the incredible whole lobster with a side of your choice like sweet potato fries or courgette fritters, the Soft Shell Crab Roll topped with wasabi mayo, and most perhaps most importantly, Fraq’s reason to live, the buttery, garlicky, spicy Boston Lobster Roll. For a bit of surf and turf action, order the incredible Fraq’s Shack Beef Burger, a meat-lover’s delight featuring premium dry-aged Angus beef piled high with American cheese, caramelised onions, baby gem lettuce and Fraq’s secret relish.
Fraq’s whole lobsters come with a side of your choice – house salad, sweet potato or criss-cut fries, courgette fritters – and are sourced from Maine, New England. This fishery is one of the most protected and sustainably harvested in the world (the New England fisherman having learned their lesson from the late 20th-century Atlantic cod disaster), so you know that you’re eating the freshest and most cared-for maritime delicacy possible at this Goodge Street outlet. Eating at Fraq’s satisfies your conscience and your hunger, an important thing for London’s cosmopolitan foodies. Wash it down with a glass of sauvignon blanc or viognier, classic Budweiser or the Californian Anchor Steam or Coloradan Blue Moon craft beer. Fraq’s Lobster Shack even does a line in boutique bourbon, with Four Roses on the shelf next to Fraq’s in-house Old Fashioned, infused with maple syrup. Don’t pass up an opportunity to snack at Fraq’s, Fitzrovia’s one and only lobster shack.
Great service, with lovely staff who made us feel very welcome. Fun decor inside which really suited the style of food. Recommend the Fizzy Feast which was a great combination. Frozen cocktails are worth trying and started our evening nicely. Good fun for lobster lovers!
Lovely food, great atmosphere. The "Fizzy lobster" champagne deal is a bargain. Highly recommended.
Very nice, friendly, calm atmosphere. The lobster roll was extremely delicious with juicy, meaty lobster pieces. The brioche bread was also so yummy, Very happy
Excellent service and staff! The food was delicious and had such amazing flavours!!
The menu is simple and straight to the point. We both had the lobster roll and it was refreshing to be able to distinguish the difference between the two roll options just by reading the menu. Our mains arrived promptly, served in little wooden crates together with the fries we'd ordered, generously stuffed into tin cups. Portions were well judged - we weren't left feeling hungry and we actually couldn't manage dessert. We did sample the iced mojito from the frozen cocktail menu which was excellent, though I doubt it would have hurt for them to make it a little more mojito and a little less ice. Service was efficient and unobtrusive throughout our short visit, making it a superb restaurant for a quick splash and dash on your way out. It seems that New England lobster is the new fad and this is a great little find tucked away from the bustle of Oxford Street.
Inside the restaurant is very small - this isn't a bad thing just worth noting. The waitress was very friendly and informative about the menu items. There's a good selection of drinks and the lobster was some of the better lobster I've had in London. The drawbacks and reason for the lower rating come down to value for money. I ordered the large lobster roll and this unfortaintely contained only a small amount of lobster meat, with a crazy salad:lobster ratio. I'd say about 85% of the filling was lettuce. It was still tasty and quite filling but would've been nice to have had some more meat in there. Another in our party ordered a whole lobster and this had more meat on, but at £30 (this was the smallest lobster they had) it's still quite dear. Verdict: good service, good food, not so great on value for money.
Visited for lunch here with a friend. It had a good atmosphere, while the staff were polite and attentive. Presentation of the lunch tray was a nice touch and when I didn't know which sauce to have, they gave me both. The lobster roll was smaller than expected, but was filling nonetheless and the portion of fries were wonderfully crisp and light.
Fraq is great for lunch and take away - very nice lobster rolls and love the Zucchini fritters. Love that you can get a really nice take away as well. Dangerously close to my office :-)
Food was yummy, but didn't have that much lobster meat in the broiche bun. Waitress was helpful in advising which food to order to make it most economical for two people.
The Lobster was great but bread was a little hard and zucchini fries were very greasy. Service was quick and drinks were tasty so overall good experience